Daniel J. Veroff, Esq.


Dan is a senior managing attorney in the firm’s San Francisco, California office. He is also licensed in Washington and has co-counseled matters in Colorado, Nevada, Florida, and other states. He has practiced insurance law his entire legal career and has recovered hundreds of millions of dollars for his clients.

Dan represents property owners in large loss insurance claim disputes, underinsurance matters, and agent/broker/underwriter negligence. He is well-versed in virtually every kind of property insurance claim dispute. He is also accustomed to handling claims where public adjusters or other claims professionals are already involved.

Outside of the firm, Dan is on the Board of Directors for United Policyholders, the world’s pre-eminent non-profit insurance policyholder advocacy organization. He lives in Northern California with his family and enjoys playing golf, cycling, family, and good humor.

To learn more about insurance claim disputes from Dan, read his valuable contributions to the Merlin Law Group Blog here.


University of California College of the Law, San Francisco
San Francisco, California
Juris Doctor

University of San Francisco
San Francisco, California